Re: UKNM: localised Web ad campaigns

[Jon Beverley]

Ray,


Have you thought about smaller, local-only ISPs? While only offering a

small cluster of the online households & businesses in the towns, I

distantly remember some research we did which suggested the users of

smaller ISPs did so for the local benefits, and so tended not to change

their default homepage.


Worth sniffing out, particularly since in my experience, ISPs have *no

idea* about media costs.


Jon Beverley




Ray Taylor wrote:

> 

> I have been asked to put together a campaign to be run exclusively to

> Internet users in three or four towns in the South East of England.

> 

> Even if it were possible for media owners to target that finely, it

> makes the numbers quite small.

> 

> I have thought about approaching ISPs but not sure if they can target

> ads to locality.

> 

> Can anyone offer any suggestions.

> 

> Ray Taylor

> NMC/Adplan

> 0181 639 0015