RE: UKNM: localised Web ad campaigns

[Robin Grant]

Ray


Without stating the obvious, have you tried local newspaper, magazine and

radio sites? They'll be less used to selling space on their sites (which can

be good - more flexible, more willing to try rich media perhaps, and bad -

as they may never have done it before and it could turn into a real

administrative hassle) but should have a fairly qualified local audience.


I've been through the same process trying to find someone who can target by

postcode, and haven't been able to find anyone so far (in this day and age,

really! - even AOL, who know the names and addresses of their customers were

unable to help).


So much for the dream of the 1to1 future...


:)


Robin


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Robin Grant, Producer, Brann Interactive

100 Victoria, Bristol, UK, BS1 6HE - http://www.brann-interactive.com/

phone: +44 117 914 6260, fax: +44 117 914 6125, mobile: +44 973 638 390

email:

robinperfect [dot] co [dot] uk

, icq: 362763, www: http://www.perfect.co.uk/

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Director http://www.association.org/ and http://www.swim.org.uk/


-----Original Message-----

From:

ownerchinwag [dot] com

 [

ownerchinwag [dot] com]On">mailto:ownerchinwag [dot] com]On

 Behalf Of Ray

Taylor

Sent: 11 September 1998 16:28

To:

uk-netmarketingchinwag [dot] com

Subject: UKNM: localised Web ad campaigns



I have been asked to put together a campaign to be run exclusively to

Internet users in three or four towns in the South East of England.


Even if it were possible for media owners to target that finely, it

makes the numbers quite small.


I have thought about approaching ISPs but not sure if they can target

ads to locality.


Can anyone offer any suggestions.


Ray Taylor

NMC/Adplan

0181 639 0015