Re: UKNM: UK Kids Online

[Steve Johnston]

The IMRG works closely with a secondary school in Scarborough, North Yorkshire, for whom we have funded connectivity in association with our member LineOne. As one of the results of this 'adoption', we will be publishing a special edition of our popular Mystery Shopper, entitled Young Mystery Shopper, later in the year.


We have considered this age group of profound importance for some time now - in view of their confidence and acceptance of computers in their lives and of their remarkable spending power. We are delighted now to be pulling some publishable insights from the school's community of young users (I hate that term, 'users', I recall reading that the only other industry to call its customer's 'users' is the illegal drug industry, and it is particularly offensive in this context).


<sales mode>

IMRG members will find themselves on the cutting edge of our learning in this area and, of course, we would be delighted to welcome new members who wanted to contribute and learn from this initiative.

</sales mode>


Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)


http://www.imrg.org/

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5 Dryden Street, Covent Garden,

London WC2E 9NW, UK

Tel: +44 (0)7000 46 46 74

Fax: +44 (0)7000 39 46 74

E-mail:

steveimrg [dot] org

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The IMRG is the best source of commercial 

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*********** REPLY SEPARATOR ***********


On 10/09/98, at 11:38, Russell Goldsmith  wrote: 


>Does anyone have any interesting information about usage from Kids in the 

>UK, primarily 11-17 years.  It's a conversation that keeps coming up in 

>discussions I'm having with various clients, and although I can show sites 

>such as AOL's Kids area and the like and look at the various surveys, I 

>thought people on this list who are actually running sites with Kids 

>related content could say whether this really is an active market at the 

>moment (I suppose you'll all say it is anyway!).  Feel free to promote 

>yourself to me privately if you have a really good site with kids related 

>info!


>

>Cheers

>

>Russell

>

>Russell Goldsmith

>Director

>4DC

>29-55 Gee Street

>London

>EC1V 3RE

>Tel: 0171 253 3622

>Mobile: 07775 702 076

>

>www.4dc.co.uk


Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)


http://www.imrg.org/

-----------------------------------------------------------------

5 Dryden Street, Covent Garden,

London WC2E 9NW, UK

Tel: +44 (0)7000 46 46 74

Fax: +44 (0)7000 39 46 74

Personal No: +44 (0)7050 6050 33

E-mail:

steveimrg [dot] org

-----------------------------------------------------------------

The IMRG is the best source of commercial 

advantage for retail in the 4th channel