RE: UKNM: Internet advertising - abuse of hit rates

[Mike Chipchase]

> I'm sure everyone else will pitch in with a response to this. Almost

> certainly, Mr Foan of ABCe will have an answer.

> My experience is not the same as yours -- the media owners I deal with do

> their best to be accurate (some are *beginning* to offer campaign  auditing

> -- rather than the rather less useful Site Audit).

> My concern is *why* you want this information? If it's for media  purposes,

> you only *really* ned to know how many times your ad was shown. If you  don't

> trust 'em, put the ad and script on your own server.


My interest is as someone who offers Internet and publicity services and 

offers advice on website matters to other people - not as a media buyer.  I 

have never lied about hit rates, but I know people who do (and don't 

approve).



Jo.


> Incidentally, if you have a slow server, then reported click-through and

> referrer logs won't match... (they never do, really, but the disparity 

will

> be higher).

>

> M.

>

> > -----Original Message-----

>

> From: Jo [jocan-u-hack-it [dot] com (mailto:jocan-u-hack-it [dot] com)]

> > Sent: Friday, September 04, 1998 9:23 PM

> > To: uk-netmarketing (E-mail)

> > Subject: UKNM: Internet advertising - abuse of hit rates

> >

> >

> > On the topic of Internet advertising, is there any means of verifying

> > whether site owners are being accurate about their hit rates?  In my

> > experience, exaggeration and outright lying are rife - as is

> > the tendency

> > to count total hits (with graphics and called frames), rather

> > than total

> > visitors.

> >

> >

> > _____________________________________________

> > Jo @ CAN-U-HACK-IT

> > Internet and Publicity Services

> >

> >

> >

>