Re: UKNM: Internet advertising - abuse of hit rates

[Steve Johnston]

Ask for an audit certificate.  Its the only way. 

Try www.abc.org.uk 


Steve.


*********** REPLY SEPARATOR ***********


On 04/09/98, at 21:22, Jo  wrote: 


>On the topic of Internet advertising, is there any means of verifying 

>whether site owners are being accurate about their hit rates?  In my 

>experience, exaggeration and outright lying are rife - as is the tendency 

>to count total hits (with graphics and called frames), rather than total 

>visitors.

>

>

>_____________________________________________

>Jo @ CAN-U-HACK-IT

>Internet and Publicity Services


Steve Johnston

Director of Development

IMRG (Interactive Media in Retail Group)


http://www.imrg.org/

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