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Subject: RE: UKNM: Regional Marketing (Was: ADMIN: Slow ole list...)
From: Harry Parkes
Date: Wed, 9 Sep 1998 15:01:13 +0100

> Here in Aberdeen, many of the large department stores display signs each
> August saying "This store will be open on the forthcoming Bank Holiday" or
> similar. Right now many of these stores are promoting all the usual "Back
> to School" stuff even though local kids went back to school two weeks ago.
>
> I'm sure everyone on this list knows how important it is to use different
> marketing strategies for different countries. However, British firms must
> also learn how to market to different areas of the UK.

Fair point, but what's it got to do with an industry mailing list run on a -
generally ;) -non-commercial basis?

Harry




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  UKNM: Regional Marketing (Was: ADMIN: Sl, Tom Hukins

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