UKNM: Regional Marketing (Was: ADMIN: Slow ole list...)

[Tom Hukins]

Sam Michel wrote:

>You may have noticed that things have slowed down somewhat over the last

>day or so, this is due to a slight hiccup at the server not helped by the

>fact I though everyone was feeling dozy after a bank holiday weekend!


Sam, I hope this message doesn't seem like I'm picking on you, (because it

isn't intended that way), but there was no bank holiday last Monday in a

sizeable area of the UK.


Here in Aberdeen, many of the large department stores display signs each

August saying "This store will be open on the forthcoming Bank Holiday" or

similar. Right now many of these stores are promoting all the usual "Back

to School" stuff even though local kids went back to school two weeks ago.


I'm sure everyone on this list knows how important it is to use different

marketing strategies for different countries. However, British firms must

also learn how to market to different areas of the UK.


Regards,

Tom


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