RE: UKNM: The Disposable Brand

[Darren Wallace]

Indeed: perhaps this is why multi-sequel films like Batman & the James Bond

films are now referred to as The Franchise.


D.

>

>- are we sure that Hollywood really likes the "disposable brand model"?

>Would the plethora of sequel movies not suggest that studios are trying

>to turn their successes from one-hit wonders into reliable repeaters?  



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Darren Wallace, Marketing Manager

CommerceNet Consortium

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