Re: UKNM: Serious new media work

[Mark Curtis]

as it happens, Razorfish are in NY, LA, SF, London, Hamburg, Stockholm,

Helsinki and Oslo


but that doesn't make us any more serious than the next guys


-----Original Message-----

From: James Tarin <

jamesmarketing [dot] co [dot] uk

>

To:

'uk-netmarketingchinwag [dot] com

' <

uk-netmarketingchinwag [dot] com

>

Date: 04 September 1998 16:05

Subject: UKNM: Serious new media work



>>APL Digital

>>London, Hong Kong, Sydney, New York (more offices than Studio Archetype

and

>Razorfish, that's for sure...)

>

>interesting......  does the number of offices correlate directly with

>"seriousness" (maybe we could draw a graph to demonstrate a linear

>relationship).

>

>Sorry to be facile, and I am in no way suggesting that APL are not

>"seriously using new media", as I know they are.

>

>I would question the assertion that they are more "serious" than Studio

>Archetype and Razorfish just by virtue of the fact they can cite four

>offices.

>

>Also I would not be so "sure" that APL Digital have more offices than

Studio

>Archetype (Studio Archetype have offices in San Francisco, New York,

>Atlanta, Sao Paulo & Sydney - plus the offices of their new big brother

>Sapient in Cambridge, New York, San Francisco, Chicago, Atlanta, Dallas,

Los

>Angeles, Portland (Maine), and London). I suppose APL Digital could make

>similar claims on APLs offices.

>

>Still, I don't suppose that I should spend any more time comparing offices

>rather than doing "serious" new media work.

>

>James

>_______________________

>James Tarin

>Director of Strategy, Clarity

>Tel: +44 171 397 2911

>Fax: +44 171 397 2939

>

>http://www.marketing.co.uk

>