UKNM: Serious new media work

[James Tarin]

>APL Digital

>London, Hong Kong, Sydney, New York (more offices than Studio Archetype and

Razorfish, that's for sure...)


interesting......  does the number of offices correlate directly with

"seriousness" (maybe we could draw a graph to demonstrate a linear

relationship).


Sorry to be facile, and I am in no way suggesting that APL are not

"seriously using new media", as I know they are. 


I would question the assertion that they are more "serious" than Studio

Archetype and Razorfish just by virtue of the fact they can cite four

offices.


Also I would not be so "sure" that APL Digital have more offices than Studio

Archetype (Studio Archetype have offices in San Francisco, New York,

Atlanta, Sao Paulo & Sydney - plus the offices of their new big brother

Sapient in Cambridge, New York, San Francisco, Chicago, Atlanta, Dallas, Los

Angeles, Portland (Maine), and London). I suppose APL Digital could make

similar claims on APLs offices.


Still, I don't suppose that I should spend any more time comparing offices

rather than doing "serious" new media work.


James

_______________________

James Tarin

Director of Strategy, Clarity

Tel: +44 171 397 2911

Fax: +44 171 397 2939


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