Re: UKNM: boo.com

[Tomski]

>Beautiful to look at, but this may be the greatest broadband e-commerce

>site never to actually make it to broadband.


i live and breathe broadband content, and i would be loathe to let this 

*near* any of my tender broadband users (and they've got 1.5 Mb 

connections...)


They have enough trouble with  a standard browser without having to learn a 

completely new user interface, bereft of the "browser" constants (back 

button, url, bookmarkability) that many new users rely on to tentatively 

navigate a new site.


I can't believe that boo can have done any serious, structured, carefully 

demographiced user testing given the mess that's currently live (it took me 

15+ clicks - two of them on *tiny* low-profile links to be in a position to 

buy a pair of trainers. 


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