Re: UKNM: will freeserve last?

[Ray Taylor]

Tim Ireland <

timdesignercity [dot] com

> said:


>According to their poster campaign, with Freeserve you can book a

>cheap holiday online, win �100,000 etc. etc. - and of course you

>can't do ANY of that through another ISP...


All of the stuff Freeserve puts on offer could equally be offered by any

other of the hundreds of ISPs on the market, free and otherwise. But not all

of them are investing as much in bus shelter and other ads as Freeserve is

in telling them about it.


And of course Freeserve is advertising its "portal" as much as its dialup

access.


All of this is a service to the industry since the more Freeserve convinces

Jo public that she should be using the internet for everyday things, the

farther we can move away from the grotty techno-nerd image of the internet

of the past, the bigger the online population, the more typical the online

demographic, the more the internet will become a serious medium for

marketing communications for everyone.


If Freeserve reaps the reward from their efforts, more power to their share

price. Proves that capitalism isn't entirely unfair.


Ray Taylor +44 181 639 0015

NMC/Adplan - The original independent specialist online media agency

Fancy moving from where you are to the original and best? Email me in

confidence

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