Re: UKNM: Intranet advertising

[Epub]

Points to consider


if this is a closed intranet ( users have no desktop access to internet)

you could consider banners and advertorial pages, which will provide

information and a telephone number for the user to contact the advertiser.


As your user base is small and very local ( but also AB and C1) you may

find targeting local business i.e.


restaurants, theater, gyms, luxury car showrooms etc. 


is easier than your more obvious internet advertisers. 


You could then model your advertising to traditional models rather than CPM


Your rates would then depend upon the time the advert would run for - 1

month - 6 months   rather than impressions 


Rather than run this as an intranet you might find it easier to offer it as

an extranet. but if the business park has a closed network system do not

think of it as a intranet but more a community site. there is a lot of

information on community sites.


good examplesand models for ideas  include www.planetall.com,

www.geocites.com etc etc



marc


----------

>

From: Guy Windsor-Lewis <guymarmalademedia [dot] co [dot] uk>

>

To: uk-netmarketingchinwag [dot] com

> Subject: UKNM: Intranet advertising

> Date: 11 June 1999 12:37

> 

> Hi,

> 

> We are developing a multi-company leisure orientated intranet for a

business

> park and are researching, amongst other things, companies who might be

> interested in advertising on this site.

> 

> Firstly, can anyone point me in the right direction as to how we might

> formulate rates for such an intranet, bearing in mind that although the

> number of actual users will be comparatively small to begin with, (approx

> 2500; this will grow to c 10,000 within 3-5 years) we are anticipating

high

> frequency of use.

> 

> Secondly, can anyone suggest ways of finding out information on user

habits

> and stats when it comes to intranets? I have found some information on

> 'corporate' intranets but am struggling with leisure orientated

intranets.

> 

> PS Leslie, thanks for your advice, I called Fletcher who are looking into

> aspects of this project for me.

>  

> Guy Windsor-Lewis		Tel:	01491 842912

> Director			Fax:	01491 842913

> Marmalade Media Ltd		Mobile:	0370 874088

>

www.marmalademedia.co.uk guymarmalademedia [dot] co [dot] uk

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