Re: UKNM: Corporates on the Web

[Ray Taylor]

> "..Only 71 of

> the FTSE 100 companies could be contacted by e-mail

> via their website and of these more than 20%,

> including National Grid, P&O and Telewest failed to

> respond to multiple requests for basic investor

> information after three months."


This is more to do with (lack of) customer service and failure of management

to take ownership of what it regards to be a technical issue.


A bit like getting a telephone installed, putting it in a telephone room,

creating a director of telephones and asking him to write lots of reports

about telephone strategy, backed up by all sorts of funnily-dressed

telephone gurus.


At some point in the future, someone in this company would have the bright

idea of employing a telephone operator to say "hello, this is dynamic

futures limited, can I help you?"


There are many ways in which customers might try to communicate with a

company. Unfortunately, it is the practice of most managers to try to hide

from them. So it's hardly surprising that when a newish method of

communications is adopted, the first consideration is how to avoid being on

the other end of it.


Ray Taylor



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