RE: UKNM: RE: Conflicting Statistics

[ben]

Damien,


Happily and in 5 minutes off  the top of my head.


1) Your method of recruitment is self-selecting. Trouble is the people

selecting themselves are those after a couple of pounds here and there. They

are not the ABC1's most advertisers want.


2) The information you have about the customer is fixed, based on what the

customer told you and may not be accurate.


3) By specifying that certain areas may pay more interests (up to $120 an

hour) you may actually be encouraging users to select interests based on

their perceived guess as to where the top bits of income are going to be and

not on their actual interests.


4) By not watching where people visit there is no confirmation that the

information contained in 2 is accurate. Little or no follow-up information

is going to be available. As such I don't know what proportion of the people

I'm buying to watch my ads are what they say they are (say Company

directors) and not Burger Flippers at MacDonalds.


5) Finally for now, you are judging the quality of your results by

click-thro ratio's. Not a reliable measure at the best of times (it doesn't

relate to any tangible result in the way that an affliate marketing scheme

could). Furthermore, it is possible to encourage people to visit the site by

offering them extra money to do so. Doesn't that somewhat screw the value of

these figures.


And that's merely based on your reasons to sign up page and the top of my

head. I could go through the advertising age reasons but there is a basis of

an awfully good system in there and I'm not going to give it away here. "


As for the advertising ages. I don't have them I just remember the article

(it was called something like SuperBowl 2005).


Ben


Damian Jennings" <

damian [dot] jenningsbepaid [dot] com

> wrote ..

> Please share with us what you perceive our flaws to be.

>

> If this gets too off-topic, I would love to carry on off list.  However,

> you can't just put something like that without your thoughts as to why

> our business plan is 'massively flawed'.

>

> We don't all have the last 8 years worth of advertising age.

>

> Damian Jennings

> bepaid.com


[Sam says: msg chopped for brevity]



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