Re: UKNM: Data Protection Act

[Ian Fenn]

Sam wrote:

 > Am I wrong in thinking we all have to switch from opt-out to opt-in, which

 > netiquette-wise has always been preferable. Anyone know what the score is

 > for companies who have gathered email-marketing lists under the old rules?


Also what are the implications in terms of banner ad delivery? Doubleclick

offers consumers the ability to opt-out of their collection of personal

information. Given that they could potentially collect e-mail address via

the REFERER variable, will this now become an opt-in campaign? If so, how

will it work?


--

Ian 



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