UKNM: RE: UKNM Digest V1 #113

[Leslie Bunder]

Scott


On the question of good ways and bad ways for advertising, the simple

advice would be keep it simple and effective if you are going for

banners.If not, print up leaflets/flyers and give them out to people.

Get the name about.  If you have an existing retail outlet, put the Web

address on everything, just get the name out!


With e-commerce sites you live or die by the folks who visit and order,

if they don't know you are out there, you won't get the business.


Give people a good reason why they should go to your Web site and not

the high-street.  The reason does not need to be always a discount ,but

couldf be added value?  Look at what you are doing onlnie and ask

yourself how can I improve the experience for the shopper.  Put yourself

in the shoes of the online shopper.


You probably want loyalty from the cusotmer, so look at some loyalty

type programme.  Look at linking up with other sites that may be able to

carry some traffic for you.  But don't expect them to place a link for

free!  Offer them some type of "affilaite" programe where they get a cut

of the action.  Give them an incentive to promote your site.


Recently I wanted to buy a fridge freezer, in the end I went to John

Lewis not because they were the cheapest (as it turns out they offer a

price match policy) but because they offer a free two year warranty and

to extend it to five years cost �20. But I went to them because of

reputation for offering good service.


What is needed with sites like yours is to build up a reputation for

quality service that way people will get ot know you and come to you.


The market is tough and going to get tougher over the coming months, but

there is still scope for a small player to take on the big boys, but the

only way they can do that is to make the online experience as pleasant

as possible.


Leslie

------------------------------------------------------------------------

Leslie Bunder, technology writer

Teletext on the Web

e-mail:

LBunderteletext [dot] co [dot] uk

tel: 0171 386 3667 (UK)  +44 171 386 3667 (outside UK)

mobile: 07010 701967 (UK) +44 7010 701967 (outside UK)

web: www.teletext.co.uk

post: 101 Farm Lane, Fulham, London SW6 1QJ, UK

------------------------------------------------------------------------


> Date: Tue, 01 Dec 1998 13:08:59 +0000

>

From: Scott Reid <scott [dot] reidqed-uk [dot] com>

> Subject: UKNM: Someone point me in the right direction

> 

> I've just set up a web site for a new company selling electrical

> appliances over the net and am looking for some pointers as to which

> are

> good places to advertise and which are bad. Also are there

> particularly

> good ways of advertising? Which get the most hits?

> 

> As you can probably tell I'm quite new to this so any help would be

> appreciated. Would this mailing list be an acceptable medium for

> asking

> for comments on my site too? :-/

> 

> Thanks in advance,

> 

> Scott

> 

> - --

> 

>  Date: Tue, 01 Dec 1998 13:08:59 +0000

>

From: Scott Reid <scott [dot] reidqed-uk [dot] com>

> Subject: UKNM: Someone point me in the right direction

> 

> I've just set up a web site for a new company selling electrical

> appliances over the net and am looking for some pointers as to which

> are

> good places to advertise and which are bad. Also are there

> particularly

> good ways of advertising? Which get the most hits?

> 

> As you can probably tell I'm quite new to this so any help would be

> appreciated. Would this mailing list be an acceptable medium for

> asking

> for comments on my site too? :-/

> 

> Thanks in advance,

> 

> Scott



********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html