UKNM: How the US sees the UK (well London)

[Sam Michel]

Interesting snippet from this week's Iconocast http://www.iconocast.com


<*> Puhleeze bring back Mrs. Emma Peel! ICONOCAST marketing

dude Greg O. provides the following report from his recent

London trip: "What a difference two years makes! No longer

are those ubiquitous black cabs monochrome. Now, they're

nattily festooned with slogans of scores of dot.coms,

including one for lastminute.com ("do something now")."


"A ride on London's 137-year-old Tube provides the surest

sign of the Web's incursion. Framed wall ads have gone from

touting West-End musicals about Buddy Holly ('Now in its

10th Year! It's Buddy Brilliant') to non-stop plugs for

cheap Web access. But cheap means 1-2 pounds ($1.60-$3.20)

PER HOUR. Monopolistic charges still make it prohibitively

expensive to spend much time online in the UK."


It was the tone of surprise that got me...maybe it's a west coast thing and

maybe I'm reading too much into the fact that if this is typical, US

players really do have a hard time 'getting' this market.


Toodle Pip


Sam

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