Blogs, Brands and Businesses
Event Info
Description
The #BloggerBlackmail dispute has revealed the fault lines that exist just below the surface of the blogger/brand relationship. This has shaken us into action and we are asking you the question: How can we change? How can we, the agencies, bloggers and brands work better together?
WHAT IS A BLOG WORTH? For bloggers, vloggers and social influencers it’s the opportunity to find communities and open conversations, a chance for free expression on any topic under the sun. These are the growing ranks of media owners and producers that are now a vital force in marketing. But often without companies providing access to their products and services a blog can lack engaging content.
For companies a blog may be the chance to raise brand awareness and reach new audiences or provide valuable SEO. How do we manage the competing demands of the brands and the bloggers? What are the rules of the game?
HAVE YOUR SAY We don’t have the answers but we do have some interesting questions that we’d love to ask you. So, as a community, we can start to understand how today’s online media owners do business with the brands that want to work with them.
Come to our event on Wednesday, 16 September 2015. It will include a panel discussion and the opportunity for you to have your say on this divisive issue.
