DIGITAL FOR BUSINESS LEADERS

Event Info

Description

The Drum magazine and Atmosphere have come together to produce a range of workshops for business leaders, strategists, senior managers and marketers. These one-day sessions will empower you with the knowledge and skill sets that you need to plan more effectively, manage digital internally and get the most out of your strategy. 

A jargon-free exploration of the impact that digital is having on both marketing and business, and tools and tricks to help you keep up.

In this workshop you will...

• Investigate how the key digital channels – such as search, social and mobile - can benefit your organisation
• Understand the difference between paid, owned and earned media
• Explore how digital is enabling disruption from non-traditional competitors
• Learn how data can be used to deliver real-time conversations with your customers that drive conversion – be it a sign-up or a sale
• See how social media can not only help you engage and respond to your customers, but also improve how your organisation communicates internally
• Examine how can you use digital to develop new products or services with your customers and suppliers
• Discover how to engage the impulsive always-on mobile consumer
• And why becoming a content owner can not only drives engagement, but also increase your brand’s reputation with your customers and suppliers                           

OUTCOMES

• Understand the impact that digital is having on business and marketing
• Come away with the confidence to talk about digital internally and with your suppliers
• Leave with a roadmap that you can use to plan your organisation’s digital future

• business & innovation
• marketing

• digital
• marketing
• Business

Organiser