Measuring Social Media with Google Analytics - Workshop
Event Info
Wed 17 Apr, 2013 at 9:00am
Cavendish Conference Centre
London, W1G 9DT, UK (Map)
Cost: £345 + VAT
Description
17th April, London, 9am - 1pm
A unique 1/2 day workshop exploring how the free to use Google Analytics tool can be used to measure the value of your social media activity.
The question often asked by Social Media Teams is: “How can we accurately measure ROI?” The irony is that 60% of organisations are already tracking web traffic using Google Analytics which could provide many of the answers they need about the effectiveness of social.
Topics Include:
- Attribution Analysis
- Goals & Objectives that Google Analytics Can Measure
- How to Create Custom Reports
- Effectively Using Google’s Real Time Analytics Functionality
- Alerts & Triggers
- Proving Direct and Indirect Contribution
Book your place here, spaces are limited to 15 only.
http://oursocialtimes.com/event/measuring-social-media-with-google-analytics
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