D&AD: The Social Media Landscape Workout
Event Info
Mon 6 Aug, 2012 from 9:30am - 5:30pm
Central London, UK
UK
Cost: £420 early bird offer – book by 5th August (normally £560!)
Description
Social media is an increasingly important – and powerful – aspect of any campaign, but it’s also one of the spaces where good intentions can go wildly astray. By looking at the latest trends and technologies, you’ll explore the social web and the way people use it. You will leave equipped to add social elements to campaigns in a way that delivers value for both brand and customers.
It’s not just about throwing up a Facebook page: these days customers want meaningful, networked experiences. We’ll explore how to make them and give you the means to get your colleagues, the development team and crucially, the client to understand and buy into them.
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