Social media influence and how to measure it, if that's even possible, is a red hot topic. A recent guest blog post from Simon Caine - I Hate Klout - kicked off a flurry of comments and twitter conversation - increasing his influence, perchance? Joanne Jacobs, one of those commenters kindly agreed to share her blog post and recent presentation on Influence & Marketing on Chinwag.
Last night I spoke at an event in London for marketing and PR practitioners on influence. I quite deliberately constructed a presentation which I knew would not be popular; I wanted to challenge marketing professionals on their focus on influencers as a mouthpiece for brands. Or perhaps more accurately, I wanted to tell them to stop what they were planning/doing and really think about why people are influencers to begin with.
UK Trade & Investment, the government agency responsible for helping firms develop their export potential and encourage foreign investment has announced a number of trade missions taking place this Autumn.
The six trips include five to the USA focused on cloud computing, app developers, 4G, mobile communications and digital media. An additional trip to China is planned to coincide with the UK/China Internet Forum with the delegation led by DCMS Minister Ed Vaizey.
BeingDigital 2011 (11th - 12th October) brings four big themes for business over a two day summit giving your organisation the flexibility to participate and attend one or all four themes. Meet early stage businesses, innovators and entrepreneurs building, creating and pushing the boundaries of digital business and the new generation of digital and social technology products.
We're delighted that organisers, media140, have offered 2 lucky Chinwaggers the chance to win a free conference ticket.
This week sees the Startup Britain campaign takes to the streets of the UK on their Summer Bus Tour. Starting with Bristol on Monday, the bus will visit 14 cities up and down the country over the next fortnight.
The campaign team for StartUp Britain will travel on the bus, complete with experts, mentors, entrepreneurs and small business authors, to locations including Brighton, Cardiff, Cambridge, Birmingham, Sheffield and York.
The Business of Social Business (Tues 27th Sept) will take a closer look at the fundamental changes business and organisations need to make to ensure they stay abreast of the connected consumer.
We're delighted that organisers, media140, have offered two lucky Chinwagger(s) the chance to win a free conference ticket.
The Unethical Social Web (15th September) will delve into the darker side of the social web with a series of talks from the world of journalism, law and advertising, taking place at the RSA, London.
We're delighted that organisers, media140, have offered 2 lucky Chinwaggers the chance to win a free conference ticket.
IC tomorrow, a Technology Strategy Board (TSB) initiative has launched a brand-spanking new £25,000 competition for the University of Abertay Dundee to build prototypes to push the barriers of the games industry.
The Future of Games contest is designed to enable small firms to develop prototypes which can be developed into commercial models in early 2012. As part of the hook up with IC tomorrow, developers will get access to content from EMI, Tate, IPC Media and National Geographic.
I guess the title says it all but this would be a really
boring blog post if I just wrote “see above”. I am sure I am not alone, but
from the legions of people who seem to use and put stock in this service I feel
very much Han Solo.
First off I want to say on paper the idea for Klout is
great. A 'measure of influence' would be a great thing for me to have in my day
to day job. But it’s not something that can be quantified…particularly not the
way Klout does it.
I'm pretty sure it happens earlier each year, but maybe it's age. Policemen are all looking younger, too. The annual 'vote for me' fest that is the SXSW Panelpicker has opened its doors.
This year sees over 80 panels submitted from this side of the Atlantic from organisations big and small including the BBC, Iris Worldwide, FutureGov, TechHub, BBC, PeerIndex, mydeco, Somethin' Else, Madgex, Clearleft, The Economist and heaps more.
Sizzling sausages and other char-grilled delights are on the menu at our Late Summer BBQ on Thursday 8th September, combined with the opportunity for Chinwaggers, the Digital Mission alumni and Bootlaw regulars to gather, mingle, chat and sip a cold beverage. Let's face it, we don't need much of an excuse and it will be the end of Summer.
