Google hosted their sellout Google@SocialMediaWeek event in London on Thursday 16th February 2012 at the SMWLDN 2012 Hub, sponsored by Google! (What a mouthful!)
If you weren't one of the lucky one's who managed to snap up a ticket, you can now watch the event online, right here!
Hear the latest thinking on social media and our wider social worlds from Google experts, academics and advertisers.
SXSW is just a couple of days away and the whole tech world is gearing up to fill their boots with the latest and greatest from one of the biggest events of the year. Last year the event saw attendance of over 49,000 from all over the world, with ±40% of that number firmly in the Tech camp - AKA Interactive.
So with the tech world watching, and the entire event on the look out for the next big thing, its no surprise that SXSW will be awash with a flood of new product noise, as founders and start-ups jostle to promote the next big thing.
So this year to help out, Publicate and Sarah Austin from Pop17 have joined forces with a host of companies (Rackspace and StartUpBus to name a few) to host The Founder Awards 2012, a big celebration of the good, the bad and the bust of the start up world.
With all the speculation
surrounding the EU’s Directive on Online Privacy it’s easy to lose perspective
about getting compliant and forget that all we are being asked to do is talk to
consumers about what we do, how we do it and why.
It is the manner in which we
ask permission to continue using cookies and other tracking technology that is
up for discussion. No one is
suggesting there is a one-size-fits-all solution. The onus is clearly on the website
owner to become more transparent.
Google+ could
surprise the doubters, says GlobalWebIndex founder Tom Smith.
It’s not hard to find critics of Google’s attempts to
harness social in recent the years. But the sceptics should be wary of
underestimating the power of the Mountain View behemoth.
The latest data from
GWI.6 suggests that although widely known for its core
search product – reaching more than 85% of global internet users every month (up
from 76.1% in GWI.1) - Google+ is becoming the exciting new contender in social
media.
Social Media Week London is officially done and dusted for 2012 - wow, what a week!
Over 180 events took place in celebration of social media and over 15 000 digital lovers flocked to sessions all over Central London.
Now, we realise that alot of amazing sessions clashed throughout SMWLDN and appreciate that one can't be in 5 places at once! Thankfully, we had Kinura on board as the official SMWLDN Filming Partner to stream online several of the events that took place at the SMWLDN 2012 Hub. So, head to Livestream and catch up on some of those fabulous events you may have missed.
Here's a hot list for you to muse over:
With over 180 events in London alone last week and over 15,000 registrations not including the people enjoying all the action on Livestream, it was a serious hit!
Don't forget that eleven other cites were simultaneously taking part in Social Media Week 2012, although London being our amazing city made the most noise on Twitter throughout the week according to Brandwatch with 29% of the global buzz and over 50000+ Tweets, with New York close behind.
Day One
On Monday causing a stir was Twitter, the Butterfly effect and the future of Journalism with Andrew Walker, founder of Tweetminster; Paul Lewis, Special Projects Editor at the Guardian; Anna Doble, Senior Online Producer at Channel4 News; Steve Butterworth, founder of Flumes Media Limited; and Titia Ketelaar, UK correspondent at NRC Handelsblad. Paul Sawers from The Next Web brings you all the highlights.
Are you making the trip over to Austin, Texas next month to South by South West?
Team Chinwag will be there, along with the UKTI Mission to SXSW companies, so if you'd like to catch-up, please come and find us! Check out the list below to see where we'll be.
Also, if you're heading out and would like the chance to chatter with other UK delegates who'll also be there, come along to our Pre-SXSW 2012 Mixer, 6.30 - 9.30pm on Wednesday 29th Feb in Central London.
You may also find it useful to check out these 50 Essential SXSW Tips.
This blog post about Social@Ogilvy is brought to you by DeadSocial as part of Social Media Week London 2012.
On Monday I attended Social Media Week's 'Opening Reception' hosted by Chinwag. It was a good chance to meet some of the fellow startups who are attending SXSW this year.
