Social Media is more than just "LIKES" - for companies in particular it should be an
online encounter where they can have valuable conversations with their customers. Social media can be such a valuable tool for
business both big and small, for customer interaction and acquiring new
customers as well.
I believe that
companies can enjoy real benefits of social media without splashing their
increasingly limited cash on relatively expensive ads such as those sold by Facebook
as part of its much-touted advertising service. And whilst you might not get 3000 new "followers" in a month, you can still strengthen your brand’s profile among the people who
actually matter: new and existing customers.
Last week I attended the Chinwag and Our Social Times conference on Facebook Marketing which was excellent.
The topic I found most interesting was Facebook’s EdgeRank, but when asked how many of us know about the algorithm, I was surprised by the lack of hands that showed.
It’s actually quite a simple concept and one all Facebook Marketeers should be aware of. The following Q&A explains all you really need to know about Facebook’s EdgeRank and how to manipulate it to boost your Facebook marketing activity.
Last Wednesday Chinwag and Our Social Times held the long awaited Facebook Marketing Conference. The day was packed full with speakers, case studies, stats and quotes, our favourite still being from Tom from We Are Social, asking "are you a dipper or a smotherer" (in reference to Heinz ketchup that is).
The day was a huge success with over 120 people through the door, 22 speakers and a twitter hashtag that not only trended during the day but reached over 76,818 people (baring in mind we ended up with two hashtags being used #fbmk12 and #fbkm12)!
For those of you that could not attend the conference, we've done a recap of the event highlights with links to some of the presentations. It'll almost be as if you were there... just without the free chocolate (thanks again Cadburys Dairy Milk).
TfL don’t do a lot right in my eyes. I feel overcharged
often and daily moan about the lack of signs alerting tourists to stand on the
right. But recently they made a social investment that made me smile. Their
homepage proudly proclaimed they were on Twitter.
I wasn't that impressed at the time as I’ve been
following TfL for a while, but clicked the link anyway. They now have Twitter
accounts for every line. Ahead of the Olympic Games this is going to be useful.
As mentioned at Wednesday's Facebook Marketing Conference, comScore have released their latest whitepaper - The Power of Like Europe: How Social Marketing Works for Retail Brands.
Focusing on European brands such as H&M, ASOS, La Redoute, Topshop and Zara, the independent research illustrates how popular consumer brands are using Facebook to deliver media impressions at scale, acheive brand amplification and resonance, and ultimately drive desired behaviours among key customer segments.
This Tuesday (17th July) we held our second Facebook Marketing Bootcamp at We Are What We Do in London. With Facebook trainer, Tania Jackson of Red Idea on hand, the day-long workshop aims to provide a hands-on and more personalised approach where attendees can learn what they can do to improve their techniques and strategies and how to do it.
We thought we'd share just a few things we learnt from Tuesday's Bootcamp.
To kick start Social Media Week London September 2012 in the most inclusive, collaborative and 'social' way possible, we're sending out an open invite to join us for a Brainstorming Session on Thursday 26th July 2012.
The aim of the evening is to generate ideas and hopefully help create some inspiration for your SMW involvement. We'll be discussing themes, hubs, topics and events - so get your thinking caps on and come and join in the madness! Make sure you RSVP so we can ensure there are enough chairs for bums & nibblies.
Whilst everyone's aware that the web is an ever-growing mass of interlinked pages & apps with interactive content, videos, photos and more, most people don't think so much about the web technologies and browsers that support everything and make it all possible.
The rather pretty image above is a fantastic visualisation representing the interaction between web technologies and browsers - which bring to life the many powerful web apps used daily.
It was bound to happen at some point...the Online Internet Cat video craze is moving Offline with the launch of the world's first Internet Cat Video Film Festival.
Internet cat vidoes have entertained and amused us for a while now. Traditionally spread virally via email or social networks, most viewers watch the short video clips of feline tomfoolery alone...until now.
Walker Open Field have annouced that on 30th August, they'll be holding the first Internet Cat Video Film Festival, for free, projecting the best clips for everyone to openly LOL and 'awwww' together.
Celebrating this move (and being the resident Chinwag cat-lady), there's some of our favourite cat-clips below:
University of Westminster and Museum of London are on the hunt for 12 #citizencurators to record life in London during the Games.
As everyone knows, the great moments of the Olympics will be photographed & written about, with opinions of organisors, commentators and celebrities in the media - but what about the experience of the humble London resident?
That's where the #citizencurators come in! #Citizencurators is a research project developed by the University of Westminster for the Museum of London that explores what it is like to live in London during the Olympic fortnight (July 27 – August 12).
