Cyber Monday: the web’s biggest ecommerce day...ever
Cyber Monday is traditionally THE day for cyber sales. The Monday after Thanksgiving is usually an online shopping free for all but this year the day beat the lot of for the number of online sales. Are things looking up or is it just a sign of online promotions and discounts doing the trick?
According to the latest figures from ComScore, online sales were up 16% on last year. The purchases taking place during those 24 hours generated a massive one billion dollars - for the first time in history and the greatest ever spent online in one day. At the same time, holiday spending increased by 13% over the same period in 2009.
This new consumer confidence may be the result of heavier than normal promotional and discounting activity and it’s difficult to say at this time if it’s anything other than just this.
In an interview with the Wall Street Journal, a BestBuy spokesperson said that they had seen a jump in sales of 50%.
ChannelAdvisor said that same-store sales for their retail clients selling goods on Amamzon.com rose 98.1%, while those on eBay increased by 14.6%. e-commerce company that helps retailers sell online.
ComScore also estimates that just under half of that billion-dollar plus spending happened on the company’s dime, although that was down 4% from 2009.
Were you part of the 4%?
Photo (cc) Håkan Dahlström.
7 December 2010 by Suzanne Morrow
Suzanne is a Senior Copywriter at leading UK digital agency Dog Digital. Established in 1996, Dog Digital is one of the most experienced and accomplished teams in the digital arena. Today Dog boast a star-studded
international client portfolio and a trophy cabinet full of awards. They provide bright and innovative digital solutions that work. It's that simple.
Suzanne is a Senior Copywriter at leading UK digital agency Dog Digital. Established in 1996, Dog Digital is one of the most experienced and accomplished teams in the digital arena. Today Dog boast a star-studded international client portfolio and a trophy cabinet full of awards. They provide bright and innovative digital solutions that work. It's that simple.
