June 2001

June. 26, 2001 Vol. II, Issue 4
Please forward this issue WITHOUT cutting. Thanks!
Free subscriptions at: http://www.chinwag.com

1) Intro

2) News: Ad rates get a makeover and gold makes a comeback

3) Case Study: Hoovers talks down jargon and builds up traffic

4) Info: About the publisher

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INTRO
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Sponsor:

Do's & Don'ts of Email Marketing
UK-Netmarketing Weekly Round-up - June 22, 2001

When Is An Opt-in Not An Opt-In?
UK-Netmarketing Weekly Round-up - June 15, 2001

The word on the street is 'permission marketing'. Pretty much any conference seminar, networking event or overheard conversation will include the phrase. But what constitutes permission? Paper-based direct marketing often asks respondents to tick a box not to receive future promotions (opt-out), whilst most online marketers suggest an opposite policy (opt-in).